True is a woman-owned business with a goal of bringing trendy and affordable clothing and accessories to the small town of Conover, North Carolina. True is about encouraging woman to be true to themselves and step out of their comfort zone with clothes for woman of all ages. 

Mother and daughter, Nicole and Harmony, started the business in February of 2022 with hopes of bringing new trends to the area. Their goal was to bring clothes that they both could love and wear despite their different age groups.